Worked with TikTok Creator Rudy Willingham to deliver Whimsical Stop-Motion Ads for Whole Foods.

Intentionally analog to stand out from everything else that looks so digital.

Comprised of six spots—two :30s and four :15s—the creative features paper cutouts of families swinging at a park, doing yoga and dancing to “Every Beat of My Heart,” by the Du-Ettes.

Stop-motion video and an ever-changing background of healthy greens, fruits, vegetables and fish at Whole Foods emphasizes the importance of fueling your body with healthy foods.

The process takes a long time. There were 500-600 cutouts. The printing and cutting took about two weeks. No digital effects. Good lighting is key.

The shoot took place over two nights inside a Whole Foods store. There’s a real sense of wellbeing in Whole Foods stores—there’s literally a bounce in people’s steps. We wanted to give the feeling that the ads were little music videos.