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The Brief:
Transform a world renowned PR agency into an Integrated Creative Services powerhouse. How might we envision, implement and manage change?

My Role:
It took The OutCast Agency 2 years to find the right fit for their first-ever Creative Director. I'm proud and enthusiastic to have been their choice. In addition to my client-facing responsibilities with HBO, Facebook, Amazon, Airbnb, GE, Oculus, Lyft, Nest, and Patagonia (among others), I work with senior leaders to steward company culture and profitability.

The following have been top of mind:
• Change management
• Client empathy
• Growing my team (and making a business case for new hires)
• Defining and implementing new organizational processes + best practices
• Defining my team's vision
• Business development
• Leading company-wide trainings
• Driving thought-leadership through public speaking opportunities
• Building and launching a Podcast Series with Pivotal Labs
• Creating launch videos for Cisco Spark
• Building and launching the Juicero website
• Designing the “Open Air” Airbnb event

Deliverables:
• Refreshed agency website design (view here)
• Refreshed agency brand identity, social channels, communications strategy, and intranet.
• Graphic design for printed assets for thought leadership, round tables, manifestos, white papers, events, etc.
• Tripled size of my team
• Implemented agency trainings and intern program
• Grew Integrated Services offerings + profitability
• Assets for Leadership trainings
• Agency marketing collateral