San Francisco_

The Briefs:
Generate a National Campaigns to communicate SoFi’s value proposition.

'Get Your Money Right,' ‘Face of Finance,’ and ‘Break up with bad banking,’ became provocative national campaigns.

Activate SoFi's sponsorship of the Golden Gate Marathon and engage both existing and would-be customers. How might we support and inspire 7,500 runners' physical and financial journey?

My Role:
• Creative Direction/Concepting
• Brand Strategy
• CMO Client Whisperer
• Side by side collaboration with client marketing, design + event teams
• Space Planning + attendee journey mapping
• Experience Design
• Storyboarding
• Video Production
• Environment Design
• Social/Digital blueprint (calendar and content)