San Francisco_

The Brief:
Activate SoFi's sponsorship of the Golden Gate Marathon and engage both existing and would-be customers. How might we support and inspire 7,500 runners' physical and financial journey? 

My Role:
• Creative Direction/Concepting
• Brand Strategy
• CMO Client Whisperer
• Side by side collaboration with client marketing, design + event teams
• Space Planning + attendee journey mapping
• Experience Design
• Environment Design
• Social/Digital blueprint (calendar and content)

Deliverables:
• Event Concept, "What's your next milestone?"
• Graphic Identity + Design
• Digital, physical + social activations - Interactive Poster Wall, Step and Repeat with Emojis, Lounge with Plinko Board and branded merchandise
• SoFi members were treated like VIPs with personalized welcome boxes and custom SoFi gradient running shoes!