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The Brief:
Q: How might we create a tool to help Pivotal's C-suite communicate brand value and position the company as a thought leader without coming across as heavy handed marketing?
A: Create That Moment podcast

Now in it's second season, That Moment was recently nominated for a Shorty Award for best branded podcast. 

My Role:
• Creative Lead
• Strategic and conceptual definition
• Creative team management
• Client relations and presentations
• Identify and work closely with various stakeholders: client creative and brand teams, vendors, agencies, production, podcast talent, etc.

Deliverables:
• Brand identity, messaging and positioning
• Custom art and photography
• Social content (graphic design, layout, copy, and print production) for Twitter, Facebook and LinkedIn
• Partnerships with Apple, Soundcloud and Subcast for distribution

Results:
• Over 3.7 million impressions and 28 thousand engagements on social media
• Over 38 thousand downloads
• A 5-star rating on iTunes