Las Vegas_CES

The Brief:
How might we rebrand and launch a health product line and stand out from the crowd?

My Role, among other things:
• Creative Lead
• Brand & Product Messaging
• Video treatments, scripting, storyboarding & production
• Strategic and conceptual definition
• Creative team management
• Client relations and presentations
• Identify and work closely with various stakeholders: client creative and brand teams, vendors, agencies, production, etc.

Deliverables:
• Refreshed brand photography
• Three net new product videos
• Architecture and fabrication of booth at Consumer Electronic Show
• Refreshed brand identity, messaging and positioning
• Marketing collateral graphic design, layout, and print production
• Interactive technologies UI/UX