London_

The Brief:
How might we energize and invigorate young runners in London?

The Solution:
By turning the streets of London into a game board and phone booths into goal posts. Of course. The Grid is London, North, South East and West across 40 postcodes. The object is to run from phone box to phone box, street by street across London to claim the most streets. For each phone box “check in” you get points – the more you run the more points you get. You get special points, badges and prizes for speed, endurance and stamina on your run, with the whole thing tracked and broadcast through Facebook.

The Effects:
A total of 31,000 runs were logged with players collectively running half the circumference of the Earth –that’s over 12,500 mile– and 12% rise in sneaker sales.

Leisure and Travel prize, Marketing Week Engage Awards

My Role:
• User research
• Creative Campaign Strategy/Concepting
• Visual & Graphic Design
• Interaction Design
• Copy Editing
• Cross media collateral design
• Video scripting and production

Deliverables:
• Integrated Campaign
• On-line + Off-line Experiences
• Physical + Digital Activations
• Printed Collateral
• Microsite
• Grid App
• Facebook community hub
• Video
• Launch Event