San Francisco_

The Brief:
Tell a new product story in the context of the San Francisco Women's Marathon and the Green Biz Innovation Forum. How might we visualize a closed-loop manufacturing process and stop people in their tracks? 

My Role:
• Creative Direction/Concepting
• Design and Technical Direction
• Client Presentations
• Vendor, Partner, Team, Budget + Project Management

Deliverables:
• Branded Urban Intervention
• A living sculpture standing 30-feet tall, constructed of hundreds of California native plants, recycled plastic bottles, colorful thread, graphic displays, and Nikeʼs 100% recycled polyester high-performance gear
• Once disassembled, native plants were donated to an ecological restoration project in San Francisco