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The Brief:
Nest doesn’t just reimagine unloved products in your home. For this campaign, we designed a brand experience that uniquely targeted our audience where they were and made the Nest experience memorable, remarkable (worthy of a remark) and shareable.

The Execution:
The Nest Express at Squaw Valley, a gondola we turned into a flying tiny house - complete with wood-patterned interior, custom Pendleton designed benches, framed art, a glowing Nest Learning Thermostat, Doorbell and Nest Protect: Smoke + Carbon Monoxide alarm.

Impressions and Reach
250K

Media Mentions
Featured in top-tier media outlets

Share of Voice
Double digit increase in share of voice within the industry

Conversion Metrics
Double digit increase in Nest website visits and unique visitors during and after the campaign.

How might we make the invisible visible?
The Nest Carbon Monoxide Cube raises awareness of the invisible and silent killer that can be found in one's home. The cube, which weighed 1600 lbs, was on display for three days and allowed people at Herald Square to learn how the Nest Protect smoke and carbon CO alarm can help people maintain a safe and healthy environment in their homes.

Nest Vending Machine Pop-up/Giveaway

My Role:
• Brand Strategy, Messaging, Positioning, Copy
• Creative Direction/Concepting
• Client Presentations
• Production Direction (Vendor, Team + Project Management)

Deliverables:
• Messaging/Copy
• Graphic Design
• Physical Activation/Experiential Branded Installation
• Photography
• Videography
• Speaker Trainings
• Press Event Production