Worked with Naadam, Alex Gorosh and Chess Club Films to articulate Naadam's brand story and authentically bring Naadam's brand personality to life.

My Role, among other things:
• Brand Strategy & Creative Direction
• Campaign Design & Creative Execution
• Brand, Product & Campaign Messaging/Copy Writing
• Video Scripting, Storyboards, Production & Editing

Led to millions of views and significant double-digit revenue growth.

This is the true story of two guys who got lost in Mongolia, leading them to a mission to improve the livelihood of the nomadic herders who took them in, and to provide consumers more direct access to the finest cashmere in the world.

Naadam is committed to creating the highest quality cashmere goods at the fairest price, while ensuring sustainable practices and fair treatment of the herders and goats who provide this incredibly rare material.