My Role:
VP, Creative Services

Recruit, mentor and inspire a multi-disciplinary, distributed team of 30 – brand, creative, digital marketing experts, including creative/art directors, copywriters, graphic and sound designers, animators, photo/videographers, editors, social/digital strategists, vendors and agency partners

Established and refined operational, production and resourcing processes, optimizing Creative team’s time and skillsets

Shape team for continued growth; encourage curiosity, collaboration, empathy and innovation fueled risk taking; 100% talent retention

Effectively collaborated with cross-functional teams and company leadership to develop and delivered campaigns and integrated cross-channel creative content – delivered brand visual/voice identities, 20 events/activations, dozens of landing pages and 100’s of videos for Facebook, Google, Spotify, Amazon, Nokia, Cisco, Johnny Walker, Levi’s, Toyota, and Amazon

Led new business pitches resulting in $15,000,000 revenue

Worked with Lenny Kravitz and Jon Bon Jovi

Turned insights into creative strategies and brand narratives for the Spotify brand experience at CES

Secured 3 industry awards for brand marketing creative excellence

Established and refined Creative processes to scale and operationalize team efficiency and effectiveness

Superb written and verbal communication skills with the ability to build compelling narratives and frame creative ideas with powerful language and succinct detail, and taught others to do the same

Implemented tools and systems streamlining design operations, such as project management software, asset libraries, and version control systems

Fostered an environment of curiosity, craft, collaboration, and innovation-fueled risk-taking

Strong organizational skills with the ability to manage and prioritize multiple projects based on business-critical needs

Resilient and grounded when dealing with ambiguity and uncertainty as business needs evolve