At MKTG my team and I worked very closely with Levi's on brand engagement and innovation. I spearheaded a cross-functional task force with Google and Levi’s. I brought together marketing, sales, product development, and customer service to collaborate. We conducted joint workshops and brainstorming sessions to identify market opportunities and pain points.

My Role, among other things:
• Brand, Product & Campaign Messaging/Copy Writing
• Brand Strategy & Experience Design
• Campaign Design & Creative Execution
• Video Scripting, Storyboards & Production

This collaboration led to the development of a new product feature that addressed a real world need among commuters - a smart jacket that allows the wearer to access music, navigation, text messages, and calls with the swipe of their sleeve.

We created product messaging, videos, social and digital assets, and in store activations for the new product launch in San Francisco.

Connected. Not distracted. That was our mission in designing the next iteration of our Trucker Jacket with Jacquard by Google — an advanced technology enabling you to seamlessly and wirelessly connect your clothes to your smartphone. Originally designed for cyclists as part of our Levi’s® Commuter™ series, this next-gen version features more applications to enhance your everyday experience.

HOW IT WORKS

We start with our iconic Trucker Jacket. Then we build a Jacquard sensor into the left sleeve. With your jacket paired to your phone, you can perform simple actions on the interactive cuff, and receive alerts through the Tag so you’re in control and connected without looking at your screen.