San Francisco_

The Brief:
How might we map the emotional geography of a region, and capture the voices/stories of a region's people?

My Role:
Working with the Producers of KALWʼs HEAR HERE project, I developed a Pop-Up strategy – a mobile modular architectural scheme, a visual identity and an ambitious public engagement program. The Pop-Up solves a diverse set of requirements and serves multiple functions as a mobile recording studio, an iconic fill-in-the-blank project for KALWʼs outreach efforts, as well as a bold, media-friendly marketing tool. In short, the Pop-Up has a digital, physical and emotional presence.
• Strategy
• Creative Direction/Concepting
• Design + Fabrication

Deliverables:
• Modular Architectural Design
• Visual Language System
• Graphic Design
• Photography and Videography
• Copy and cross media collateral