San Francisco_

The Brief:
Bring a Silicon Valley darling out of stealth and launch the world's first organic cold-press juicing system. How might we reinvent an entire product category?

My Role, among other things:
• Brand, Product & Campaign Messaging/Copy Writing
• Brand Strategy & Experience Design
• Campaign Design & Creative Execution
• Creative Concepting
• Video Treatments, Storyboards, Scripting & Production
• Visual and Video Creative Direction
• Brand Strategy
• Launch Strategy
• Strategic Partnerships
• Front End Web design
• Client whisperer

The Deliverables:
• Website (visit here)
• Product Photography
• Product Videos
• Website Copy/Design
• Pop-up shop