Akamai
Global Brand Video

The Brief: Develop brand video concept/creative to support global brand awareness campaign. Produce a hero video, with multiple social cutdowns, that inspires customers and prospects about what Akamai’s Connected Cloud (ACC) makes possible.

ACC is a unique offering of cloud, edge computing and industry leading security solutions on the same network. 

Created for distribution on CTV/OTT; social media channels; ​​programmatic display/video and Akamai's website.

‍The Concept/Creative: I brought Alchemy Creative in as our video production partner on this project. Together we tackled the solution. They did a great job.

As the ACC is an emerging capability, the intent of our video was to educate, inspire and invite our core audience along for the journey to create on this world's largest distributed cloud platform.

Futurist celebrity, Jason Silva, grounds our tech narrative in humanity, with a passionate call to action.

By blending cinematic imagery with mixed-media motion graphics, we capture the attention of our audience visually. Sound design enriches the experience, punctuating moments and guiding viewers through our story.

Akamai experts help bring the power of the Akamai Connected Cloud to life by speaking to how rapid iteration and development in the cloud, coupled with the ability to instantaneously deliver that content anywhere in the world, will drive the next wave of innovation.

Together, these elements bring our intended narrative, Inspiring Possibility, to life.

The Results: A story that celebrates the customer and their relentless pursuit of innovation. Inspiring Possibility educates the audience on how Akamai brings its planetary scale and unwavering reliability to the cloud, so you can build, secure, and instantly deploy the next wave of innovation. It challenges viewers to take on that next invention that is now possible through ACC, and asks, "What will you build next”?

The Numbers:
750 leads generated in 3 months.
400K Impressions.
30% increase in Akamai Connected Cloud landing page visits.