San Francisco_

The Brief:
Our client’s wanted to create a workshop environment/experience that embodied the spirit of remaking their identity. After a phase of in-depth research and reflection, we designed, built and orchestrated the experience of a “Pop-Up Visioning Extravaganza” which transformed over 10,000 square feet of space into an agile workshop and presentation environment. Among some of the spatial and workshop elements were 12 Raiders of the Lost Ark-style tool kits; a dry-ice “hint locker”; an alternative communication system that utilized clothes lines and climbing bags; and an installation of over 3,000 “idea bubbles” (aka: balloons). How might we envision greatness and long-term growth? 

My Role:
• User research and insight synthesis
• Creative Direction/Concepting
• Design and Technical Direction
• Workshop Facilitation

Deliverables:
• Strategic insights, messaging and positioning
• Environmental Design and Space Planning
• Physical Installations and "Instagramable" moments