London_ Milan_ NYC_

The Brief:
Develop positioning and campaign for the launch of the 111 Navy Chair - Emeco’s first ever recycledplastic chair made from 111 Coke bottles. How might we remake the image of an icon?

My Role:
• Creative Strategy
• Creative & Art Direction
• Campaign Concepting
• Client Presentations
• Vendor, Team + Project Management

Deliverables:
• Style Guide
• Messaging and Positioning Statements/Architecture
• Graphic Design
• Photography
• Prototyping
• Copy and Print Execution
• Physical Activations
• Milan Furniture Fair Stand Design