London_ Milan_ NYC_
The Brief:
Develop positioning and campaign for the launch of the 111 Navy Chair - Emeco’s first ever recycled plastic chair made from 111 Coke bottles. How might we remake the image of an icon?
My Role:
• Brand Strategy, Messaging and Positioning
• Creative Direction/Campaign Concepting
• Client Presentations
• Vendor, Team + Project Management
Deliverables:
• Style Guide
• Messaging and Positioning
• Graphic Design
• Photography
• Prototyping
• Copy and Print Execution
• Physical Activations
• Milan Furniture Fair Stand Design