Global Brand Guidelines here
Greenhouse Brand Identity here

Thirteen years.

That’s roughly the point when most homes need some attention. Carpets are worn, colors feel tired, and the decor that’s accumulated through the years doesn’t necessarily match.

The same is true for brands. What was once fresh and edgy becomes commonplace—or worse, it seems dated, like a house with plenty of telephone jacks, but no Wi-Fi.

Thirteen years.

That’s the last time Deloitte refreshed its brand. It was 2003. Phones with cameras were a novelty. Apple introduced iTunes. Facebook didn’t exist.

Time has been kind to the Green Dot that rolled out to the world that year. Stakeholders see a green dot today and think Deloitte—and vice versa. The network and its little, round mascot have prospered together.

Deloitte's Purpose—to make an impact that matters—has given Deloitte practitioners a common anchor in talking about their organization. I was fortunate to work as a Creative Director with an incredibly talented, incredibly dedicated multidisciplinary, cross functional team to unpack and translate Deloitte’s authentic personality and brand value proposition into a new brand visual and verbal identity.

With research insights in-hand, we established a new set of brand elements that achieved three things:
1) Create a single brand architecture and identity system so that regardless of where a client is geographically, or what business they interact with, or what device they use to reach member firm professionals, they have a consistent and meaningful Deloitte experience
2) Drive brand awareness, recognition and recall
3) Reinforce Deloitte's powerful approach to problem solving and innovation through compelling visual communication

Deloitte’s new brand identity guides launched June 15, 2016.
It's core elements —color, fonts, imagery, and the applications in which they reside—are as relevant, compelling and consistent today as they were 8 years ago.