Silicon Valley_San Francisco_

The Brief:
Create an experience that communicates the Silicon Valley Mindset to Citi bank's top 40 Executives, including the CEO. How might we make innovation and disruption more than just buzz words?

My Role:
• Creative Direction/Concepting
• Content/Program Strategy
• Client Whisperer
• Brand Development
• Side by side collaboration with client executive teams
• Program Development
• Experience Design
• Customer Journey Mapping
• Environment Design
• Space planning + customer journey mapping

Deliverables:
• Brand Identity System
• 120 page compendium workbook
• Data Interpretation/Visualization
• Inspiration Video
• Interactive Installations
• Poster + Invitation Design
• Three day Workshop, including intimate conversations with Beth Comstock (GE), Marc Benioff (Salesforce) + Aaron Levie (Box)