New York & San Francisco_

The Brief:
Launch a revolutionary new collaboration tool and platform for an enterprise legend. How might we position the product/brand while celebrating the birth of an idea?

My Role:
• Creative Lead
• Creative Strategy
• Creative Concepting
• Video Treatments / Storyboarding
• Creative Direction
• Brand Strategy
• Launch Strategy
• Strategic Partnerships
• Client whisperer

The Deliverables:
• Messaging and Positioning
• Visual Identity Guidelines
• Brand Strategy Road Map
• Social/Digital content strategy and creation
• Teaser Video Series
• 2017 SXSW Pop-up
• Launch event
• Website Landing Page