Las Vegas_

The Brief:
Create a branded experience for 20,000+ attendees for Cisco's 2014 Global Sales Experience. How might we reimagine networking, interactivity, product marketing and service experience design?

My Role:
• Strategic Concept Development
• Narrative Development
• Creative Direction
• Customer Journey Mapping; identify holistic pre, during and post event engagement opportunities
• Team, Vendor, Stakeholder, Client and Budget Management
• Space Planning, Environment Design, Experience Architect
• Event Website (front end design)

Deliverables:
• Social/Digital/Email marketing assets
• Event Website
• Branded take-over of the MGM Grand and the Mandalay Bay resorts
• Visual Identity System
• Keynote presentation creative
• Digital and Physical Activations
    - Interactive Pong Networking Game
    - Microsite and Event App Design
    - 200,000 square foot exhibit hall design
• Event photography and videography
• Jon Bon Jovi Concert production