Global

The Brief:
In service of growing brand recognition, consideration and revenue - Build a world-class Brand, Creative, Digital Marketing team, reimagine brand identity and establish a global creative process to ensure a consistent brand experience for a legendary multi-billion dollar tech vanguard.

My Role:
Head of Global Creative & Event Strategy
Accountable for: Strategic Creative Leadership, Creative Direction, Content Creation and Integrated Campaigns, Event Strategy, Concepting and Execution, Team Leadership and Development.

I work side-by-side with VPs, CMOs, CEOs, creative and art directors, strategists, 2D/3D designers, copy writers, researchers, producers, videographers and editors, photographers, agencies and account/project managers. My teams work across marketing, sales, product and communications, and are responsible for articulating and translating brand strategy into marketing plans/content.

We create and maintain visual identity systems and all associated deliverables that make our brand come to life - from our website to videos, product launches, internal and external events to digital and out-of-home campaigns/ads, eBooks and white papers, swag, and presentation templates. We acculturate our work into 11 languages to empower regional marketing and sales. And we measure our impact for return on investment.

I’ve grown my cross-functional creative/content marketing team globally and together we’ve scaled our productivity; established and influenced the adoption of processes and guidelines; secured key vendor relationships; refined our analytics, brand voice, position and message; established an integrated creative strategy for digital, web, OOH and events; produced hundreds of brand/customer videos; and redesigned our enterprise-level website.

Together, the Brand, Creative and Digital Marketing team and I get it done. Shout out to the team:

• $84 million in multi-touch attributable annual reoccurring revenue
• 1.2K website pages redesigned (complete website overhaul)
• 950+ brand and marketing videos and channel assets
• 200% increase in brand awareness
• 60 reports, eBooks and white papers
• 50 global events
• 26 Product launches
• 15 style guides
• 4 global campaigns
• 3 industry awards
• 2 complete brand voice, personality, messaging and positioning architectures
• 1 complete brand identity system update

My contributions have been pivotal in raising Akamai’s profile among our customers, prospects, analysts, investors and the media. All while navigating some of the company’s most impactful moments, including a $1B merger and acquisition.

I’m especially proud of our award-winning global “Life Online” campaign, which included a $1M innovation contest that we conceived, executed and documented in 4 short videos here.

I’m also proud of the work we did to design and build our new headquarters; approximately 476,000 square feet spanning 19 floors, allowing Akamai to consolidate 4-office campuses into one premium building.

Globally, Akamai is Trusted by:
All top 10 video streaming services
All top 10 video game companies
All top 10 banks
All top 10 software companies
All top 10 brokerages
9 of the top 10 telecommunications carriers
9 of the top 10 healthcare providers
9 of the top 10 retail companies
8 of the top 10 automotive companies
7 of the top 10 healthcare payers
7 of the top 10 fintech companies
7 of the top 10 pharma companies
All 6 U.S. military branches
14 of 15 U.S. federal civilian cabinet agencies